A site that was
actively hurting them.
Dave Torres had been running Mesa Pro since 2016. 4.8★ on Google, 180+ reviews, experienced team. But his website — built by a relative a decade ago — had never been updated.
Fixed-width layout from 2014. Images weighing 4MB each. No meta tags. 70% of his potential customers were landing on a site that didn't work on their phones and leaving within 5 seconds. He was paying the price for a site he didn't even know was broken.
Not a facelift.
A complete rebuild.
The brand had 8 years of equity — great reviews, a real name in Mesa. We kept that and rebuilt everything else from scratch. New structure, new design, new code — optimised for mobile from line one.
Instead of a standard plumber site, we built a dispatch dashboard — live van availability map, problem selector with price estimator, technician profiles with real-time status. It looks like a tech product, not a 2014 contractor site.
Live site — mesa-pro-plumbing.pages.dev. Scroll inside the preview or open full screen. Fully interactive — this is the real site.
Pick your problem.
See the price instantly.
One of the biggest friction points for plumbing customers is not knowing what something will cost. They avoid calling because they expect a vague "it depends" answer.
We built an interactive problem selector — click your issue (clogged drain, leak, water heater, burst pipe) and the starting price appears immediately. No call needed to get a ballpark. Customers who know the price are far more likely to book.
Problem selector. Click any issue to see the starting price. Reduces calls, pre-qualifies customers.
Built for the phone
in someone's hand.
When a pipe bursts at 11pm, nobody is sitting at a desktop. They're on their phone, panicking, searching "emergency plumber Mesa" and tapping the first result that works.
The old site scored 23 on mobile. The new site scores 94. Emergency call button pinned to the top. Form loads in under 2 seconds. Every tap target is the right size. The site works when customers need it most.
Mobile view. Score went from 23 to 94. Emergency button always visible. Loads in under 2 seconds.
From broken
to converting.
"I knew the site was bad but I didn't realise how much business I was losing. Within a week of the new site going live I had three new job enquiries through the form. It paid for itself immediately."